Tag Archives: marketing technology

15Apr/20

Q&A with Jon Miller, CEO of Engagio

April 15, 2020Online Marketing NewsABM, digital, digital leaders, Digital Leaders Q&A, Digital Marketing, Engagio, Industry Developments, Insights, Marketing, marketing technology, Martech, Strategies, TechnologyContent Team

Q&A with Jon Miller, CEO of Engagio – ClickZ Author Jacqueline Dooley & Mahir Prasad Date published April 15, 2020 Categories 30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded MarketoRead More…

14Apr/20

14 ecommerce platform features that retailers can leverage to improve sales

April 14, 2020Online Marketing Newsdigital, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, Marketing, marketing technology, Martech, retail, Sponsored, Strategies, Technology, The Plum Tree GroupContent Team

14 ecommerce platform features that retailers can leverage to improve sales – ClickZ Author Jacqueline Dooley Date published April 14, 2020 Categories 30-second summary: Ecommerce agency Plum Tree Group (PTG) created aRead More…

13Mar/20

Terminus co-founder explains why ABM is a B2B strategy, not a tool

March 13, 2020Online Marketing Newsaccount-based marketing (ABM), B2B strategy, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, Terminus, tools, Tools & TechnologyContent Team

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines firstRead More…

02Mar/20

Five technology + trends changing digital marketing in 2020

March 2, 2020Online Marketing NewsAI, AR, AR & VR, automation, Data & Analytics, data privacy, digital, Digital Marketing, Emerging Technology, Insights, Marketing, marketing technology, Martech, ML, multi-touch attribution, Social Media, Strategies, Technology, Trends, video marketingContent Team

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…

24Feb/20

Only one in five marketers have a strategy in place for optimizing their martech stack

February 24, 2020Online Marketing NewsAscend2, digital, Insights, Marketing, marketing technology, Martech, report, research, Strategies, Strategy, study, Technology, Tools & TechnologyContent Team

30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…

20Feb/20

The surprising (positive) benefits ABM brings to your customers

February 20, 2020Online Marketing NewsABM, account-based marketing (ABM), B2B, B2C, digital, Digital Marketing, digital transformation, Marketing, marketing technology, Martech, personalization, StrategiesContent Team

30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…

20Jan/20

Strategies to refine Instagram marketing for ecommerce

January 20, 2020Social Media Marketingb2c ecommerce, digital, Digital Marketing, ecommerce, influencer marketing, Instagram, Instagram marketing, Marketing, marketing technology, retail, Social, Social & Community, Social Commerce, Social Media, social media engagement, social media marketing, user-generated content (UGC)Content Team

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…

10Jan/20

Retailers leverage customer data to drive personalized experiences

January 10, 2020Online Marketing NewsAnalyzing Customer Data, Arm Treasure Data, customer data, customer data platform, customer experiences, cx, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, personalization, report, research, studyContent Team

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…

23Dec/19

Email-focused personalization is top priority for marketers

December 23, 2019Email MarketingBluecore, digital, Digital Marketing, Email, email automation, Email Marketing, Insights, Marketing, marketing technology, personalization, report, research, studyContent Team

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

December 3, 2019Online Marketing NewsAdriana Lynch, Analytics, Analyzing Customer Data, Chief Outsiders, CLV, Conversion & ROI, Data, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, Martech, predictive analytics, ROI, ROI Marketing, TechnologyContent Team

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…