Tag Archives: ecommerce

14Apr/20

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

April 14, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, ecommerce, Marketing, PDPs, Product Detail Pages, retail, search marketing, StrategiesContent Team

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19 – ClickZ Author Shana Pilewski Date published April 14, 2020 Categories 30-second summary: While it has always beenRead More…

20Mar/20

Four tips to guaranteeing B2B buyer loyalty in 2020

March 20, 2020Online Marketing NewsB2B, buyer loyalty, buying experience, digital, Digital Marketing, ecommerce, Marketing, omnichannel, retail, StrategiesContent Team

Four tips to guaranteeing B2B buyer loyalty in 2020 – ClickZ Author Brandon Spear Date published March 20, 2020 Categories 30-second summary: Nearly half of all B2B buyers have not completed aRead More…

17Feb/20

UJET report: Brands should add text/message and have “identical support” across channels

February 17, 2020Online Marketing Newscustomer service, customer support, digital, Digital Marketing, ecommerce, Insights, Marketing, mobile, report, research, retail, SMS, Strategies, study, texting, UJETContent Team

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. WhileRead More…

20Jan/20

Strategies to refine Instagram marketing for ecommerce

January 20, 2020Social Media Marketingb2c ecommerce, digital, Digital Marketing, ecommerce, influencer marketing, Instagram, Instagram marketing, Marketing, marketing technology, retail, Social, Social & Community, Social Commerce, Social Media, social media engagement, social media marketing, user-generated content (UGC)Content Team

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…

14Jan/20

How retailers struggle between data privacy and personalization

January 14, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, data privacy, Data-Driven Marketing, digital, digital transformation, ecommerce, Marketing, personalization, report, research, retail, studyContent Team

30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

November 1, 2017Search Engine Optimization (SEO)ad revenue, Amazon, Amazon Marketing Services, ClickZ Intelligence, CPC, customer data, CVS, Data, digital ads, digital advertising, ecommerce, Google, GroupM, Keywords, Metrics, Paid Search, reporting, retail, search, search marketing, statistics, Stats, Strategy, Walmart, WPPContent Team

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…

17Jan/17

Amazon’s latest Prime perk: a credit card with hefty cash back

January 17, 2017Online Marketing NewsAmazon, ecommerce, More News, StrategiesContent Team

Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free,Read More…

02Dec/16

A motivational message for retail email marketers (and everyone else, too)

December 2, 2016Email Marketingecommerce, Email, Email Marketing, holidays, retailContent Team

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year,Read More…

15Nov/16

Five email marketing tips to increase Black Friday ecommerce traffic

November 15, 2016Email MarketingB2C Email Marketing, Black Friday, ecommerce, Email, Email Marketing, Email Marketing OptimizationContent Team

Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What’s the best way to increase its effectiveness? It’s noRead More…