Tag Archives: Digital Marketing

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…

06Apr/22

The best website layouts for emerging start-ups

April 6, 2022Online Marketing NewsAdvertising & Promotion, chatbots, customer experience, Customer insights, Customer journey, Digital Marketing, digital transformation, ecommerce, Fintech, small business, start-up, Strategies, Website, website builder platform, Website optimizationContent Team

The best website layouts for emerging start-ups – ClickZ Author Daniel Tannenbaum | Sponsored Date published April 6, 2022 Categories The United States has the largest concentration of start-ups anywhere in theRead More…

31Mar/22

Cancel culture and what brands should be doing

March 31, 2022Social Media Marketingbrand guidelines, brand reputation, Brand safety, brand safety tips, cancel culture, communication policy, data privacy, Data regulations, Digital Marketing, Industry Developments, influencer commentary, Online reputation management, Social & Relationships, Social MediaContent Team

Cancel culture and what brands should be doing – ClickZ Author Ann Smarty Date published March 31, 2022 Categories 30-second summary: Social media platforms allow anyone to publicly call out people andRead More…

29Nov/21

“Why should I budget for SEO?”

November 29, 2021Online Marketing NewsDigital Marketing, ROI, ROI Marketing, search marketing, search marketing strategy, SEO, Sponsored, StrategyContent Team

“Why should I budget for SEO?” – ClickZ Author Victorious SEO Date published November 29, 2021 Categories 30-second summary: SEO is key for businesses that are aware and prepared for a search-firstRead More…

17Nov/21

Generation novel: How to market to the new post-pandemic customer

November 17, 2021Online Marketing NewsClickZ Experience, Customer insights, digital leaders, Digital Marketing, events, leadership, personalization, Strategies, Strategy, Strategy & Leadership, TrendsContent Team

Generation novel: How to market to the new post-pandemic customer – ClickZ Author Elizabeth Roscoe Date published November 17, 2021 Categories 30-second summary: Customer needs have changed as a result of theRead More…

10Nov/21

Five ways brands can spark Q4 (and 2022) with influencer marketing

November 10, 2021Online Marketing NewsDigital Marketing, digital marketing strategy, Holiday sales, holiday season, holiday season marketing, Inclusive marketing, influencer commentary, influencer marketing, lead generation, ROI Marketing, social media marketingContent Team

Five ways brands can spark Q4 (and 2022) with influencer marketing Author Neal Schaffer Date published November 10, 2021 Categories 30-second summary: Consumer attention is fickle, precious, and especially ad resistant WithRead More…

04Nov/21

Aligning your agency roster to your advertising model

November 4, 2021Online Marketing NewsAdvertising & Promotion, agency strategy, brand strategy, CMO budget, digital advertising, Digital Marketing, digital strategy, Educating leadership, marketing budget management, marketing budget optimization, Media Buying, Media Planning, ROI Marketing, specialist commentary, Strategy & Leadership, Supplier Relationship Management (SRM), talent managementContent Team

Aligning your agency roster to your advertising model – ClickZ Author Bruno Gralpois Date published November 4, 2021 Categories 30-second summary: CMOs often ask, “What is the ideal number of agencies weRead More…

27Aug/21

Five email and mobile marketing insights from 2021 (Q1 to Q2)

August 27, 2021Email MarketingCOVID-19, Digital Marketing, email automation, Email Marketing, Email Marketing Optimization, email marketing personalization, email marketing trends, industry, key insights, mobile marketing, research report, retail, specialist commentary, Strategy, TrendsContent Team

Five email and mobile marketing insights from 2021 (Q1 to Q2) – ClickZ Author Erinne Mejia Date published August 27, 2021 Categories 30-second summary: Acoustic released exclusive findings of its report toRead More…

16Aug/21

Email marketing 2021-22: the glass is (at least) half full

August 16, 2021Email Marketingactionable insights, Apple, audience engagement, Content & Experience, Digital Marketing, Email Marketing, Email Marketing Optimization, email open rates, email optimization, influencer commentary, Insights, iOS 14, mobile, Strategy & LeadershipContent Team

Email marketing 2021-22: the glass is (at least) half full – ClickZ Author Bret Smith Date published August 16, 2021 Categories 30-second summary: Apple is pushing users to maximize the level ofRead More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.