Tag Archives: digital advertising

08Jul/22

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

July 8, 2022Online Marketing NewsABM, account-based marketing (ABM), Ad Industry Metrics, Advertising & Promotion, advertising budget optimization, B2B, B2B advertising, ClickZ benchmark survey, digital advertising, digital strategy, display advertising, Google Ads, marketing ROI, Media Buying, Media Planning, Paid Search, social media advertising, Sponsored, StrategiesContent Team

Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar? Author Rachael King Date published July 8, 2022 Categories In today’s digital environment, the number of ads whichRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

25Jan/22

How marketers can use weather data as a strategic tailwind

January 25, 2022Online Marketing NewsAdvertising & Promotion, alternative data sources, Artificial intelligence, Consumer insights, consumer privacy, data analysis, data compliance, Data-Driven Marketing, digital advertising, digital marketing strategy, ecommerce, expert commentary, first party data, predictive analytics, ROI Marketing, weather dataContent Team

How marketers can use weather data as a strategic tailwind Author Lauren Lee Date published January 25, 2022 Categories 30-second summary: By understanding weather’s impact on consumer’s behaviors and decisions, marketers canRead More…

04Nov/21

Aligning your agency roster to your advertising model

November 4, 2021Online Marketing NewsAdvertising & Promotion, agency strategy, brand strategy, CMO budget, digital advertising, Digital Marketing, digital strategy, Educating leadership, marketing budget management, marketing budget optimization, Media Buying, Media Planning, ROI Marketing, specialist commentary, Strategy & Leadership, Supplier Relationship Management (SRM), talent managementContent Team

Aligning your agency roster to your advertising model – ClickZ Author Bruno Gralpois Date published November 4, 2021 Categories 30-second summary: CMOs often ask, “What is the ideal number of agencies weRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

15Apr/21

Being an effective marketing leader with Mark Evans, Direct Line Group

April 15, 2021Online Marketing NewsConsumer insights, customer acquisition, Data-Driven Marketing, digital advertising, digital leaders, Digital Marketing, digital transformation, Insights, leadership, Marketing, marketing technology, podcast, Strategies, StrategyContent Team

Being an effective marketing leader with Mark Evans, Direct Line Group – ClickZ Author Kamaljeet Kalsi Date published April 15, 2021 Categories Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomesRead More…

25Mar/21

How Ad Council raised $407M in donated media for their mask campaign

March 25, 2021Online Marketing Newsadvertising, Case Study, COVID-19, digital, digital advertising, Digital Marketing, Marketing, Media, Media Planning, research, TechnologyContent Team

How Ad Council raised $407M in donated media for their mask campaign – ClickZ Author Jacqueline Dooley Date published March 25, 2021 Categories 30-second summary: The Ad Council needed to create messagingRead More…

04Mar/21

Why doesn’t Zoom have advertising in it?

March 4, 2021Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, ZoomContent Team

Why doesn’t Zoom have advertising in it? – ClickZ Author Norman Guadagno Date published March 4, 2021 Categories 30-second summary: Why hasn’t advertising made its way into virtual meeting tools? As work-from-homeRead More…

01Mar/21

45% of retailers plan to spend more on social media advertising in 2021 vs 2020

March 1, 2021Social Media Marketingadvertising, digital, digital advertising, Digital Marketing, Insights, Marketing, report, research, Social Media, social media marketing, Sponsored, study, TrendsContent Team

45% of retailers plan to spend more on social media advertising in 2021 vs 2020 – ClickZ Author Jacqueline Dooley Date published March 1, 2021 Categories 30-second summary: Social media ad automationRead More…

11Feb/21

5 tips for measuring consumer attention in advertising

February 11, 2021Online Marketing Newsadvertising, Analytics, consumer attention, digital, digital advertising, Digital Marketing, Marketing, Metrics, Sponsored, Strategies, StrategyContent Team

5 tips for measuring consumer attention in advertising – ClickZ Author Janelle De Rivera Date published February 11, 2021 Categories 30-second summary: Looking beyond verification and into consumer attention, you can exploreRead More…