Tag Archives: Data-Driven Marketing

03Dec/19

Three ways to use predictive analytics to grow your business

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…

15Jun/16

Grocery retailers focus on innovation to drive customer experience – new report

Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…