How MetaBanners are Transforming Digital Advertising – ClickZ Author Priscilla Soedarpo Date published April 17, 2024 Categories Meta AI Marketing Ltd. has unveiled a groundbreaking innovation: MetaBanners. This platform, powered by theRead More…
Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data – ClickZ Author ClickZ News Staff Date published April 9, 2024 Categories Despite challenges from privacy regulations and risingRead More…
A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…
Snap Selects Fospha as Measurement Partner for Retail eCommerce – ClickZ Author Fospha Team Date published February 16, 2024 Categories Fospha and Snap announced a partnership that will further enable eCommerce advertisersRead More…
Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…
Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…
The dynamic SERP demands constant vigilance and strategy alignment Author Prasanna Dhungel Date published May 30, 2023 Categories 30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to displayRead More…
Ray-Ban and AEG’s winning formula: Festivals and data-driven branding Author Team ClickZ Date published April 6, 2023 Categories 30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness,Read More…
The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…