Tag Archives: Data-Driven Marketing

01Jun/20

The shape of future data privacy regulation is immaterial

June 1, 2020Online Marketing NewsAnalyzing Customer Data, APAC, APPI, CDPs, Data, data privacy, Data-Driven Marketing, digital, Marketing, PDPC, Personal Data Protection Act, Personal Data Protection Bill, regulationsContent Team

The shape of future data privacy regulation is immaterial – ClickZ Author Catherine Ballantyne Date published June 1, 2020 Categories 30-second summary: New regulations will continue to emerge, but rather than scramblingRead More…

29May/20

Five things to ask when seeking alternatives in a cookie-less world

May 29, 2020Online Marketing Newscustomer data, Data, Data-Driven Marketing, digital, Digital Marketing, IDs, Industry Developments, Marketing, privacy, Strategies, third-party cookieContent Team

Five things to ask when seeking alternatives in a cookie-less world – ClickZ Author Ajit Thupil Date published May 29, 2020 Categories 30-second summary: When seeking an alternative to the third-party cookie,Read More…

27May/20

In defence of the buyer persona

May 27, 2020Online Marketing Newsbuyer persona, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, Strategies, targetingContent Team

In defence of the buyer persona – ClickZ Author Sabri Suby Date published May 27, 2020 Categories 30-second summary: A Buyer persona allows you to access the conversation that’s already taking placeRead More…

19May/20

New browser policies shift the value to offline data

May 19, 2020Online Marketing NewsAnalyzing Customer Data, cookies, customer data, Data, Data-Driven Marketing, digital, Marketing, Offline Data, programmaticContent Team

New browser policies shift the value to offline data – ClickZ Author Chris Morse Date published May 19, 2020 Categories 30-second summary: Recent shifts in browser policy have made that line ofRead More…

13May/20

Marketing after the coronavirus pandemic

May 13, 2020Online Marketing NewsCOVID-19, Data, Data-Driven Marketing, digital, Digital Marketing, leads, Marketing, Personas, Strategies, StrategyContent Team

Marketing after the coronavirus pandemic – ClickZ Author Ashley Schweigert Date published May 13, 2020 Categories 30-second summary: People being forced to stay at home during the coronavirus pandemic has caused aRead More…

08May/20

The growing culture of marketing experimentation

May 8, 2020Online Marketing NewsActionable Analysis, Analytics, Attribution, Convergence Analytics, Data-Driven Marketing, digital, Digital Marketing, incrementality, Marketing, marketing experimentation, measurement, MetricsContent Team

The growing culture of marketing experimentation – ClickZ Author Nick Stoltz Date published May 8, 2020 Categories 30-second summary: The influence of data and analytics on marketing has exploded in recent years,Read More…

28Apr/20

Manage uncertainty: Using data to chart your course

April 28, 2020Online Marketing Newscustomer satisfaction, cx, Data-Driven Marketing, digital, Digital Marketing, employee retention, Marketing, marketing data, O-data, Strategies, X-dataContent Team

Manage uncertainty: Using data to chart your course – ClickZ Author Peter Maier Date published April 28, 2020 Categories 30-second summary: O-data is data from sales, finance, HR and other operations. ItRead More…

27Apr/20

3 ways to build personalized connections between a customer and brands

April 27, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, brands, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Identity Resolution, Marketing, personalization, Strategies, StrategyContent Team

3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that saysRead More…

30Mar/20

Opportunities are coming as third-party cookies are phased out

March 30, 2020Online Marketing Newsadvertising, Analyzing Customer Data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, personalization, third-party cookiesContent Team

Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…

14Jan/20

How retailers struggle between data privacy and personalization

January 14, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, data privacy, Data-Driven Marketing, digital, digital transformation, ecommerce, Marketing, personalization, report, research, retail, studyContent Team

30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…