Tag Archives: playbook

30Dec/20

Your 2021 marketing playbook needs to be revised, again

December 30, 2020Online Marketing News2020, 2021, B2B, COVID-19, digital, Digital Marketing, Marketing, playbook, Strategies, Strategy, TrendsContent Team

Your 2021 marketing playbook needs to be revised, again – ClickZ Author Norman Guadagno Date published December 30, 2020 Categories 30-second summary: Marketers have been forced to recreate their playbooks, almost onRead More…

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

January 2, 2020Online Marketing NewsAnalytics, Campaigns, Conversion & ROI, Data-Driven Marketing, digital, influencer marketing, Linqia, Marketing, playbook, report, research, Social Media, social media marketing, Sponsored, studyContent Team

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…