Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…
30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBRRead More…
30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…
30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…
30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…
30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. The study revealed that two bigRead More…
30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…
Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the leftRead More…
Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellentRead More…
If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are still times customers need to reach a businessRead More…