Tag Archives: Data-Driven Marketing

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

15Apr/21

Being an effective marketing leader with Mark Evans, Direct Line Group

April 15, 2021Online Marketing NewsConsumer insights, customer acquisition, Data-Driven Marketing, digital advertising, digital leaders, Digital Marketing, digital transformation, Insights, leadership, Marketing, marketing technology, podcast, Strategies, StrategyContent Team

Being an effective marketing leader with Mark Evans, Direct Line Group – ClickZ Author Kamaljeet Kalsi Date published April 15, 2021 Categories Today’s ClickZ Digital Marketing podcast hosted by Tim Flagg welcomesRead More…

25Feb/21

A data-centric customer acquisition playbook for insurance companies

February 25, 2021Online Marketing Newscustomer acquisition, Data, Data-Driven Marketing, digital, Digital Marketing, insurance, Marketing, Sponsored, Strategies, StrategyContent Team

A data-centric customer acquisition playbook for insurance companies – ClickZ Author Jacqueline Dooley Date published February 25, 2021 Categories 30-second summary: In their recently published playbook, Data Axle uses brand examples fromRead More…

23Feb/21

Why 2021 is the year of the account

February 23, 2021Online Marketing NewsABX, account-based marketing (ABM), B2B, Data-Driven Marketing, digital, Digital Marketing, Marketing, ROI, StrategiesContent Team

Why 2021 is the year of the account – ClickZ Author Jon Miller Date published February 23, 2021 Categories 30-second summary: The last year taught us we need to be prepared forRead More…

01Feb/21

The right ways to use intent data: How to pivot strategies in 2021

February 1, 2021Online Marketing Newsaccount-based marketing (ABM), B2B, Data, data-driven, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The right ways to use intent data: How to pivot strategies in 2021 – ClickZ Author Sonjoy Ganguly Date published February 1, 2021 Categories 30-second summary: Leverage multiple data sources to buildRead More…

29Jan/21

Three steps to create a 360-degree customer view in 2021

January 29, 2021Online Marketing Newscustomer data, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, modern data stack, retail, Strategies, StrategyContent Team

Three steps to create a 360-degree customer view in 2021 – ClickZ Author Catlyn Origitano Date published January 29, 2021 Categories 30-second summary: Unprecedented times leading to new consumer behavior. New consumerRead More…

22Jan/21

Omnichannel marketing is a competitive advantage for B2B marketers this year

January 22, 2021Online Marketing NewsB2B, CTV, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, Strategies, StrategyContent Team

Omnichannel marketing is a competitive advantage for B2B marketers this year – ClickZ Author Ben Goldman Date published January 22, 2021 Categories 30-second summary: In a very tough year, B2B marketers hadRead More…

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

January 15, 2021Online Marketing NewsAI, AI & Automation, automation, Data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, machine learning, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…

13Jan/21

Optimizing digital experiences will move beyond the marketing department in 2021

January 13, 2021Online Marketing NewsContent & Experience, COVID-19, customer experiences, cx, Data-Driven Marketing, digital, digital experiences, Digital Marketing, ecommerce, Marketing, online, reatil, Strategies, StrategyContent Team

Optimizing digital experiences will move beyond the marketing department in 2021 – ClickZ Author Shane Phair Date published January 13, 2021 Categories 30-second summary: Digital experiences have to be as seamless asRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…