Tag Archives: CPC

15Sep/20

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

September 15, 2020Online Marketing NewsAnalytics, CPC, CTR, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, ROI Marketing, Strategies, third-party cookiesContent Team

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

01Nov/17

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

November 1, 2017Search Engine Optimization (SEO)ad revenue, Amazon, Amazon Marketing Services, ClickZ Intelligence, CPC, customer data, CVS, Data, digital ads, digital advertising, ecommerce, Google, GroupM, Keywords, Metrics, Paid Search, reporting, retail, search, search marketing, statistics, Stats, Strategy, Walmart, WPPContent Team

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to something that isn’t synonymous with “corpse.” Inspired byRead More…

17Feb/16

Twitter 101: ClickZ attends Flight School

February 17, 2016Social Media Marketingagency, CPC, Data, engagement, ESPN, mobile, NFL, Omnicom, paid social, PayPal, social listening, Social Media, Starbucks, Starcom Mediavest, targeting, Twitter, VolkswagenContent Team

Originally launched for agencies, Twitter’s Flight School opened up to all marketers last month. Here’s ClickZ‘s take after attending the course. When Twitter launched its Flight School last summer, it was aimedRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?