Tag Archives: CMO

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

22Sep/20

The Trade Desk SVP helps agencies understand the changing trends in media consumption

September 22, 2020Online Marketing Newsad buying, advertising, CMO, COVID-19, CTV, digital, digital advertising, digital leaders, Digital Marketing, Industry Developments, Insights, Marketing, Media consumption, Strategies, TrendsContent Team

The Trade Desk SVP helps agencies understand the changing trends in media consumption – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

14Aug/20

What makes a successful modern CMO?

August 14, 2020Online Marketing NewsAI, C-suite, Chief Marketing Officer, CMO, digital, digital leaders, Digital Marketing, Insights, Marketing, ML, Strategies, StrategyContent Team

What makes a successful modern CMO? – ClickZ Author Lomit Patel Date published August 14, 2020 Categories 30-second summary: The modern C-suite requires CMOs to be able to touch upon, manage andRead More…

25May/20

True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

May 25, 2020Online Marketing News6QA, account based strategy, CMO, digital, Digital Marketing, Insights, Marketing, MQLs, predictable revenue growth, Strategies, StrategyContent Team

True confessions of a CMO, part 3: Marketing sourced pipeline is bogus – ClickZ Author Latane Conant Date published May 25, 2020 Categories 30-second summary: Too often we self-silo because it’s hardRead More…

22May/20

3 keys for navigating COVID-19 from a CMO who survived the great recession

May 22, 2020Online Marketing NewsCMO, COVID-19, digital, Digital Marketing, ecommerce, Great Recession, Insights, Marketing, Strategies, StrategyContent Team

3 keys for navigating COVID-19 from a CMO who survived the great recession – ClickZ Author Dan Frohnen Date published May 22, 2020 Categories 30-second summary: Pivot fast and pivot smart: This mightRead More…

28Apr/20

True confessions of a CMO, part 2: I cheat

April 28, 2020Online Marketing NewsAI, CMO, digital, Digital Marketing, Insights, Marketing, Martech, MQLs, sales, Strategies, StrategyContent Team

True confessions of a CMO, part 2: I cheat – ClickZ Author Latane Conant Date published April 28, 2020 Categories 30-second summary: Marketing is in charge of way more than before, especiallyRead More…

22Aug/19

Marketers shouldn’t have to choose between data and creativity

August 22, 2019Online Marketing NewsCMO, creativity, Data, data-driven creative, Data-Driven Marketing, Deloitte, digital leaders, Domo, left brain, marketing strategy, marketing's new M.O., right brain, StrategiesContent Team

Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the leftRead More…

15Aug/16

What’s holding back CMOs in Asia?

August 15, 2016Online Marketing News#CZLHK, Asia, Big data, CMO, Conference Coverage, customer experience, Customer journey, digital breakfast, Digital Disruption, digital leadership, digital transformation, Insights, localization, Marketing, mobile, mobile marketing, omnichannel, Strategies, touchpointsContent Team

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…

08Apr/16

Six ways high performing CMOs outpace their competitors

April 8, 2016Online Marketing NewsCMO, content marketing, customer experience, Customer journey, Marketing, ROI Marketing, Stats, Tools & TechnologyContent Team

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 report, released by Salesforce’s Research team, surveyed more than 4,000Read More…