Tag Archives: MQLs

25May/20

True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

May 25, 2020Online Marketing News6QA, account based strategy, CMO, digital, Digital Marketing, Insights, Marketing, MQLs, predictable revenue growth, Strategies, StrategyContent Team

True confessions of a CMO, part 3: Marketing sourced pipeline is bogus – ClickZ Author Latane Conant Date published May 25, 2020 Categories 30-second summary: Too often we self-silo because it’s hardRead More…

28Apr/20

True confessions of a CMO, part 2: I cheat

April 28, 2020Online Marketing NewsAI, CMO, digital, Digital Marketing, Insights, Marketing, Martech, MQLs, sales, Strategies, StrategyContent Team

True confessions of a CMO, part 2: I cheat – ClickZ Author Latane Conant Date published April 28, 2020 Categories 30-second summary: Marketing is in charge of way more than before, especiallyRead More…

30Mar/20

CMO confession #1: Who cares about MQLs?

March 30, 2020Online Marketing NewsB2B, CMO confession, digital, Digital Marketing, Insights, leads, Marketing, MQLs, Strategies, StrategyContent Team

CMO confession #1: Who cares about MQLs? – ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures betterRead More…