If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics,Read More…
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed dataRead More…
We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing data in contextRead More…
Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche asRead More…
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at NielsenRead More…
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the focus on LinkedIn by many, the strongestRead More…
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the practice of polling customers for their views has seen noRead More…
Last week, Blenheim Chalcott announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. WhatRead More…
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…