Photo by mkhmarketing on Flickr, licensed under CC by 2.0 The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influentialRead More…
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All fromRead More…
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.The study looked at the content marketingRead More…
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…
Google gives 2016 presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly onRead More…
Blogging for SEO: five beginners’ tips
A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the bestRead More…
10 great UX features from the Airbnb website
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travelRead More…
ClickZ cases the candidates: the journey from search to site
There’s a lot of crossover when its comes to search and website, so the final “ClickZ cases the candidates” tackles the two at once. We took a chronological approach to this one. WhenRead More…
The four main points on the path to consumer-first marketing
Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all want to feel like we’re interacting with individualsRead More…
Five ways brands use the latest trends in Facebook advertising
Facebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand to market its services through the popular social network. It’sRead More…