27Mar/20

How realistic strategic planning can help SMBs support annual performance goals

March 27, 2020Online Marketing Newsdigital, Digital Marketing, Keap, Marketing, SMBs, Sponsored, strategic planning, Strategies, StrategyContent Team

How realistic strategic planning can help SMBs support annual performance goals – ClickZ Author Jacqueline Dooley Date published March 27, 2020 Categories 30-second summary: Keap is an email marketing and sales platformRead More…

24Mar/20

Social Listening: New report uncovers missed opportunities for PR professionals

March 24, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, Conversion & ROI, digital, marcomms, Marketing, Martech, PR, report, research, share of voice, social analytics, social listening, study, Technology, Verifying Business ValueContent Team

Social Listening: New report uncovers missed opportunities for PR professionals – ClickZ Author Luke Richards Date published March 24, 2020 Categories 30-second summary: Social listening and analytics take-up is lagging, even whileRead More…

20Mar/20

Four tips to guaranteeing B2B buyer loyalty in 2020

March 20, 2020Online Marketing NewsB2B, buyer loyalty, buying experience, digital, Digital Marketing, ecommerce, Marketing, omnichannel, retail, StrategiesContent Team

Four tips to guaranteeing B2B buyer loyalty in 2020 – ClickZ Author Brandon Spear Date published March 20, 2020 Categories 30-second summary: Nearly half of all B2B buyers have not completed aRead More…

18Mar/20

Hitchhiker’s guide to the end of the 3rd-party cookie as we know it

March 18, 2020Online Marketing Newsad tech, advertising, cookie-based tracking, digital, digital advertising, Digital Marketing, Google, Marketing, Martech, SameSite, Strategies, third-party cookiesContent Team

Hitchhiker’s guide to the end of the 3rd-party cookie as we know it – ClickZ Author Matt Moore Date published March 18, 2020 Categories 30-second summary: As of this month, Google hasRead More…

16Mar/20

B2B turns to digital marketing in the wake of coronavirus outbreak

March 16, 2020Online Marketing NewsCoronavirus, COVID-19, digital, Digital Marketing, events, Industry Developments, Marketing, marketing budgets, marketing strategy, StrategiesContent Team

B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ Author Dan Gerstenfeld Date published March 16, 2020 Categories 30-second summary: Considering that companies allocate the largest chunk ofRead More…

16Mar/20

6 ways to get more out of your digital marketing budget

March 16, 2020Online Marketing Newsbudgets, digital, Digital Marketing, digital marketing budget, Insights, Marketing, StrategiesContent Team

6 ways to get more out of your digital marketing budget – ClickZ Author Brian Stokes Date published March 16, 2020 Categories 30-second summary: Just make sure you have the bandwidth toRead More…

13Mar/20

Terminus co-founder explains why ABM is a B2B strategy, not a tool

March 13, 2020Online Marketing Newsaccount-based marketing (ABM), B2B strategy, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, Strategies, Technology, Terminus, tools, Tools & TechnologyContent Team

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines firstRead More…

13Mar/20

Why digital success is now predicated on marketing and product collaboration

March 13, 2020Online Marketing NewsCRM, cx, Developers, digital, Digital Marketing, DNVBs, Marketing, personalization, Strategies, Strategy, uxContent Team

30-second summary: Today, digital marketing involves a host of skills that only web and app product managers needed to know just a few short years ago, including analyzing large datasets, programming sophisticatedRead More…

12Mar/20

How to improve your SEO after Google’s spot-zero-termination

March 12, 2020Search Engine Optimization (SEO)digital, Digital Marketing, Featured Snippets, Google, Marketing, search, search marketing, SEO, SERPs, Sponsored, Spot-Zero, TechnologyContent Team

30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’sRead More…

12Mar/20

Creative testing: Why is the control so hard to beat?

March 12, 2020Online Marketing NewsCreative testing, digital, Digital Marketing, display ads, display advertising, Facebook, Image Ads, IPMs, Marketing, Social Media, social media marketing, Strategies, testing, video ads, video marketingContent Team

30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…