This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyedRead More…
Brand experiences can make a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to createRead More…
As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same andRead More…
Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…
Ever wondered why some brands’ multichannel marketing campaigns are more successful than others? And why some brands just seem to irritate more than communicate? We’ve got one word for you: relevance. TheRead More…
It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s whyRead More…
When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speakingRead More…
Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. InfluencerRead More…
Here Boris Toma from McKinsey Marketing & Sales discusses how successful companies put together the teams and the capabilities to make agile marketing happen on a large scale. We’ve all heard howRead More…
Think back to the last professional event you attended: it was probably a blur of panels, product booths, and cocktail mixers with a few free lunches thrown in. But as you movedRead More…