Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgetingRead More…
Consumer trust can be the key to your brand’s success. It’s harder to convince people to trust your brand, especially when you’re not listening to your audience’s needs. Here’s how to buildRead More…
This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyedRead More…
Brand experiences can make a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to createRead More…
As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same andRead More…
Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…
Ever wondered why some brands’ multichannel marketing campaigns are more successful than others? And why some brands just seem to irritate more than communicate? We’ve got one word for you: relevance. TheRead More…
It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s whyRead More…
When it comes to sales, there isn’t necessarily a “right approach.” Sales is about people and often tactics and messages will need to vary to appeal to the people you are speakingRead More…
Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. InfluencerRead More…