In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs. It’s a staple of every jobRead More…
The role of the retail store in today’s digital age is changing, but it still plays an important step in the overall O2O customer purchase journey. Online to offline (O2O), bricks &Read More…
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn’t sneak up on you. Marketers, rev upRead More…
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age, a Hubspot report has found. More than half (57%) of allRead More…
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative strategies. Digital video is becoming more popular every year,Read More…
Nissan’s European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continues to close. There’s a Japanese process calledRead More…
LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…
While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan in place. During ClickZ Live NewRead More…
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a reportRead More…
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology has significantly affected modern consumers’ expectations from brands, with simplicityRead More…