There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we can already notice how they differ from baby boomers. Magisto surveyed 500Read More…
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediately put a subject on the backRead More…
Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of partnerships & global communications at InstaSupply talked aboutRead More…
On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and isRead More…
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget beingRead More…
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Asia has been waiting on tenterhooksRead More…
We’ve all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies’ collaborative vibes. Innovative companies rely on its employees to collaborate to edgeRead More…
Moleskine’s loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Being a well-known brand in the West does not guarantee instant recognitionRead More…
China’s affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group ofRead More…