Five key social media trends that will shape 2020
We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interestingRead More…
Tag Archives: Marketing
Email-focused personalization is top priority for marketers
30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…
Three steps on how to get personalization right
30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…
Report: ABM is moving into a more mature phase
30-second summary: Account-Based Marketing has become a common approach to B2B marketing, according to the third annual report on the topic from the Information Technology Services Marketing Association and the ABM LeadershipRead More…
Top six reasons marketers struggle to deliver personalized consumer experiences
30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…
What will an effective digital marketing plan look like in 2020?
30-second summary: Martech research firm Ascend2 surveyed nearly 300 marketing professionals to assess how they plan to develop their digital marketing strategies for 2020. More than half of survey respondents indicated theirRead More…
Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies
30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…
Three ways to use predictive analytics to grow your business
30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…
AI and automation can make marketers champions again!
30-second summary: While media planning used to be an agency pillar, many are shifting away from that model with the realization that traditional media planning isn’t effectively optimizing ad spend. By allowingRead More…
Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks
30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness hasRead More…