Tag Archives: Marketing

10Jan/20

Retailers leverage customer data to drive personalized experiences

January 10, 2020Online Marketing NewsAnalyzing Customer Data, Arm Treasure Data, customer data, customer data platform, customer experiences, cx, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, personalization, report, research, studyContent Team

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm TreasureRead More…

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

January 2, 2020Online Marketing NewsAnalytics, Campaigns, Conversion & ROI, Data-Driven Marketing, digital, influencer marketing, Linqia, Marketing, playbook, report, research, Social Media, social media marketing, Sponsored, studyContent Team

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…

26Dec/19

Five key social media trends that will shape 2020

December 26, 2019Social Media MarketingAI, chatbots, digital, Digital Marketing, influencer marketing, Marketing, Social, Social Media, social media marketing, TrendsContent Team

We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interestingRead More…

23Dec/19

Email-focused personalization is top priority for marketers

December 23, 2019Email MarketingBluecore, digital, Digital Marketing, Email, email automation, Email Marketing, Insights, Marketing, marketing technology, personalization, report, research, studyContent Team

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points toRead More…

20Dec/19

Three steps on how to get personalization right

December 20, 2019Online Marketing Newscustomer data, customer experience, Data, digital, Digital Marketing, Insights, Marketing, Martech, personalization, privacy, Strategies, User Experience (Ux)Content Team

30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…

18Dec/19

Report: ABM is moving into a more mature phase

December 18, 2019Online Marketing NewsABM, ABM Leadership Alliance, account-based marketing, Analytics, Conversion & ROI, digital, Insights, ITSMA, Marketing, report, research, ROI, studyContent Team

30-second summary: Account-Based Marketing has become a common approach to B2B marketing, according to the third annual report on the topic from the Information Technology Services Marketing Association and the ABM LeadershipRead More…

17Dec/19

Top six reasons marketers struggle to deliver personalized consumer experiences

December 17, 2019Online Marketing NewsAccountability, Analytics, Analyzing Customer Data, Centricity, customer data, Customization, Data, Data-Driven Marketing, digital, Efficiency, Marketing, Neustar, personalization, personalized ads, Relevancy, transparencyContent Team

30-second summary: Many marketers are lacking six important building blocks necessary for successfully employing personalization. Centricity – The disparate systems and silos that can lead to fragmented business intelligence. Transparency – A channelRead More…

13Dec/19

What will an effective digital marketing plan look like in 2020?

December 13, 2019Online Marketing NewsAscend2, digital, Digital Marketing, Insights, Marketing, Martech, report, research, sales, Strategies, Strategy, studyContent Team

30-second summary: Martech research firm Ascend2 surveyed nearly 300 marketing professionals to assess how they plan to develop their digital marketing strategies for 2020. More than half of survey respondents indicated theirRead More…

10Dec/19

Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

December 10, 2019Online Marketing NewsActionable Analysis, Artificial emotional intelligence, digital, Digital Marketing, Gartner, Industry Developments, influencer marketing, Insights, Marketing, personalization, report, research, ROI, study, Technology, TrendsContent Team

30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…

03Dec/19

Three ways to use predictive analytics to grow your business

December 3, 2019Online Marketing NewsAdriana Lynch, Analytics, Analyzing Customer Data, Chief Outsiders, CLV, Conversion & ROI, Data, Data & Analytics, Data-Driven Marketing, digital, Marketing, marketing technology, Martech, predictive analytics, ROI, ROI Marketing, TechnologyContent Team

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close theRead More…