Following the acquisition of Naked Wines last year, Majestic Wines has been transforming itself into a true multichannel retailer. According to Naked Wines (and now Majestic CEO) Rowan Gormley: Someone is going toRead More…
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleagueRead More…
Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all remember the “Hey” subject line which made Obama’s campaignRead More…
Mother’s Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it’s not too late for your messages to reach people. Mother’s Day isRead More…
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you aren’t implementing DMARC (Domain-based Message Authentication,Read More…
Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and supermarkets thanks to a range of canny marketing techniques. FromRead More…
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration. Do you ever indiscriminatelyRead More…
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. You may be among the majority of companies that, according to Return Path, doRead More…
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…
Younger consumers aren’t seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands. When you think of teens and digital communication, what’sRead More…