How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page?Read More…
Tag Archives: Email
A checklist for mid-year marketing mania
The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn’t sneak up on you. Marketers, rev upRead More…
Should brands ever use ‘do not reply’ email addresses?
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post I’ll look at the pros andRead More…
Five ways sales can work with marketing for better results
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age, a Hubspot report has found. More than half (57%) of allRead More…
Better email acquisition is key for big data success
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior inRead More…
Why the wealth management sector is ripe for disruption
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a reportRead More…
Personalized recommendations aren’t just for the big ecommerce marketers
Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…
How incremental innovation drives email evolution
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big. I talk a lot about howRead More…
Q&A: The Entertainer on growing email and multichannel revenues
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Rob Wood is Head of Online at The Entertainer, IRead More…
Six email marketing optimization tips from #ClickZChat
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…