Tag Archives: DSP

14Jan/21

Optimize marketing by utilizing self-service approaches

January 14, 2021Online Marketing Newsadvertising, Data, digital, Digital Marketing, DSP, Marketing, programmatic, StrategiesContent Team

Optimize marketing by utilizing self-service approaches – ClickZ Author Jennifer Werther Date published January 14, 2021 Categories Digital Marketing Strategies 30-second summary: While many advertisers control data and strategy for campaigns throughRead More…

07Jul/20

Let’s build your B2B video marketing strategy based on these examples

July 7, 2020Online Marketing Newsadvertising, B2B, digital, Digital Marketing, DSP, Marketing, programmatic, Strategies, Strategy, video, video marketing, VideosContent Team

Let’s build your B2B video marketing strategy based on these examples – ClickZ Author Kateryna Novatska Date published July 7, 2020 Categories 30-second summary: As videos have emerged to be the mostRead More…

18Jul/16

What do China’s new online advertising rules mean for marketers?

July 18, 2016Search Engine Optimization (SEO)#CZLSH, advertising, Asia, Baidu, China, content marketing, DSP, ecommerce, Email Marketing, internet search engines, Legal & Regulatory, Legal/regulatory, Media Buying, paid media, Paid Search, Programmatic buying, SEM, site searchContent Team

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…

08Mar/16

Six tips on measurement from the IAB Programmatic Marketplace

March 8, 2016Online Marketing NewsActionable Analysis, Attribution, Audience Analysis, Data, data management platform (DMP), DSP, eMarketer, Facebook, Google, Google Analytics, GroupM, IAB, last-click attribution, measurement, mobile, multi-touch attribution, programmatic, real-time, ROI, Univision, User Experience (Ux), viewabilityContent Team

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…

25Feb/16

How to use data from ad tech and martech for display ads

February 25, 2016Online Marketing Newsadtech, Analytics, Asia, Convergence Analytics, cookies, Customer journey, Data, data management platform (DMP), display advertising, DSP, Email Marketing, Facebook, Google, mar-tech, measurement, Media, multichannel, Programmatic buying, retargeting, ROI, RTB, Segmentation, targeting, Technology, technology convergenceContent Team

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…