Meta’s New Generative AI Tool for Marketers Author Priscilla Soedarpo Date published May 14, 2024 Categories Meta has released a new generative AI tool designed to upend the creation of marketing materials.Read More…
Changes in Ad Spend and Platform Dynamics in 2024 – ClickZ Author Priscilla Soedarpo Date published April 26, 2024 Categories Throughout 2024, the advertising landscape continues to evolve rapidly due to technologicalRead More…
How MetaBanners are Transforming Digital Advertising – ClickZ Author Priscilla Soedarpo Date published April 17, 2024 Categories Meta AI Marketing Ltd. has unveiled a groundbreaking innovation: MetaBanners. This platform, powered by theRead More…
How Attention Metrics are Redefining Success in Digital Marketing – ClickZ Author ClickZ News Staff Date published April 11, 2024 Categories Traditional marketing metrics no longer provide the full picture of engagementRead More…
Fospha as TikTok’s New Measurement Partner – ClickZ Author Fospha Team Date published January 12, 2024 Categories Understanding media performance in digital marketing is like navigating a maze that constantly changes. TheRead More…
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…
B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…
Brands, be mindful or be gone – ClickZ Author Adrienne Little Date published March 16, 2023 Categories 30-second summary: Through unpredictable events and a sense that control has been lost, consumers haveRead More…
How are brands performing on TikTok and Snapchat? – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published March 3, 2023 Categories 30-second summary: Two of the most prominent platforms inRead More…
iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…