Tag Archives: data insights

05Jun/24

Proven Strategies for Scaling Your Brand with Fospha’s Latest Insights

June 5, 2024Online Marketing NewsCase Study, customer acquisition cost, data insights, Data-Driven Marketing, digital marketing insights, ecommerce, eCommerce case studies, eCommerce growth, Fospha report, full-funnel marketing, Insights, machine learning, Marketing, marketing measurement, marketing strategies, marketing technology, Meta marketing, scaling eCommerce brands, Strategies, Strategy, TikTok advertising, upper-funnel advertisingContent Team

Proven Strategies for Scaling Your Brand with Fospha’s Latest Insights – ClickZ Author Fospha Team Date published June 5, 2024 Categories If you’re looking to turbocharge your brand’s growth, you’re in theRead More…

29May/24

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

May 29, 2024Online Marketing NewsAnalytics, Case Study, Data & Analytics, data insights, Data-Driven Marketing, fospha, Marketing, marketing measurement, marketing technology, Martech, measurement, Strategies, StrategyContent Team

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers – ClickZ Author Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more thanRead More…

10Apr/24

How Attention Metrics are Redefining Success in Digital Marketing

April 10, 2024Online Marketing NewsConversion & ROI, data insights, digital advertisingContent Team

How Attention Metrics are Redefining Success in Digital Marketing – ClickZ Author ClickZ News Staff Date published April 11, 2024 Categories Traditional marketing metrics no longer provide the full picture of engagementRead More…

04Apr/24

Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes

April 4, 2024Online Marketing NewsAnalytics, Analyzing Customer Data, Data, Data & Analytics, data insights, Data management, Data regulations, Data-Driven MarketingContent Team

A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…

03Nov/23

New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

November 3, 2023Online Marketing Newsadvertising, brand awareness, Data & Analytics, data insights, data-driven, Data-Driven Marketing, digital advertising, E-commerce, ecommerce, Ecommerce & Sales, Insights, Marketing, measurement, More News, performance marketing, retail, Stats, Strategies, StrategyContent Team

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…

21Jun/23

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

June 21, 2023Online Marketing NewsAdvertising & Promotion, Audience, B2B, B2B advertising, B2B content marketing, B2B influencer marketing, content marketing, creativity, Customer behaviour, Customer insights, data insights, digital advertising, display advertising, Inclusive marketing, influencer marketing, Marketing Technology Awards, StrategiesContent Team

B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…

19Jun/23

Google, GA4, and the rising importance of data analytics

June 19, 2023Online Marketing NewsAnalytics, Data, Data & Analytics, data insights, Digital Marketing, google analytics 4, predictive analytics, Tools & TechnologyContent Team

Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…

10Mar/23

The power of audience-led approaches and data-driven insights

March 10, 2023Online Marketing NewsAnalyzing Customer Data, Customer behaviour, customer experience, Customer insights, Customer journey, data insights, Data-Driven Marketing, ecommerceContent Team

The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…

03Feb/23

iOS 14 uncovers measurement vulnerabilities for business

February 3, 2023Search Engine Optimization (SEO)322023, Analyzing Customer Data, Data, data insights, Data regulations, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, Paid Search, social media marketingContent Team

iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…

21Jul/22

CMOs and CIOs: The new growth accelerators

July 21, 2022Online Marketing NewsAnalyzing Customer Data, CIO, CMOs, customer experience, CXO (customer experience optimization), data insights, Digital Marketing, digital transformation, Educating leadership, Industry Developments, marketing technology, Strategy & LeadershipContent Team

CMOs and CIOs: The new growth accelerators – ClickZ Author Michael Collins Date published July 21, 2022 Categories One positive result of the pandemic has been a stronger working relationship between CMOsRead More…