30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both.Read More…
Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different directions, manyRead More…
Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies andRead More…
Brand experiences can make a powerful way to engage consumers. How can your brand make the most of it? Experiential marketing refers to the idea of using an actual experience to createRead More…
As a marketer, you might find yourself facing a persistent conflict. Do you go with the status quo and pursue an approach to marketing where every customer is treated the same andRead More…
Produced in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discountRead More…
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
The role of the retail store in today’s digital age is changing, but it still plays an important step in the overall O2O customer purchase journey. Online to offline (O2O), bricks &Read More…
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customerRead More…
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 report, released by Salesforce’s Research team, surveyed more than 4,000Read More…