Tag Archives: AI & Automation

13May/24

Meta’s New Generative AI Tool for Marketers

May 13, 2024Online Marketing NewsAI & Automation, digital advertising, ROI MarketingContent Team

Meta’s New Generative AI Tool for Marketers Author Priscilla Soedarpo Date published May 14, 2024 Categories Meta has released a new generative AI tool designed to upend the creation of marketing materials.Read More…

29Feb/24

The enduring power of email marketing: Supercharged by AI for personalized engagement

February 29, 2024Email MarketingAI & Automation, Email Marketing OptimizationContent Team

The enduring power of email marketing: Supercharged by AI for personalized engagement – ClickZ Imagine crafting email campaigns that feel like one-on-one conversations with each recipient, driving engagement and conversions at anRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

12May/21

Elevating customer experience through AI

May 12, 2021Online Marketing NewsActionable Analysis, AI & Automation, Analyzing Customer Data, Artificial emotional intelligence, Artificial intelligence, customer data, digital leaders, influencer commentary, marketing automationContent Team

Elevating customer experience through AI Author Helen Yu Date published May 12, 2021 Categories 30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customersRead More…

28Apr/21

If you want sellers to sell more, embrace AI

April 28, 2021Online Marketing NewsAI, AI & Automation, AI in sales, Conversion & ROI, conversion optimization, CRM, customer relationship management (CRM), CXO (customer experience optimization), digital leaders, digital transformation, personalized CRM, specialist commentary, Strategy & LeadershipContent Team

If you want sellers to sell more, embrace AI – ClickZ Author Kayleigh Halko Date published April 28, 2021 Categories 30-second summary: The shift to virtual selling has put more pressure onRead More…

02Feb/21

How AI is transforming coupon marketing campaigns?

February 2, 2021Online Marketing NewsAI, AI & Automation, chatbot, chatbots, Coupon, digital, Digital Marketing, Emerging Technology, Marketing, Martech, promotion, Strategies, TechnologyContent Team

How AI is transforming coupon marketing campaigns? – ClickZ Author Evelyn Johnson Date published February 2, 2021 Categories 30-second summary: Digital coupon codes are now more widely used than coupon-clipping. Chatbots areRead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

January 25, 2021Social Media MarketingAI, AI & Automation, Artificial intelligence, automation, B2B, content, content marketing, digital, Digital Marketing, Emerging Technology, Marketing, marketing automation, marketing technology, Martech, Social, Social Media, social media marketing, Social Media Smarts, Strategies, Strategy, Technology, Tools & TechnologyContent Team

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

January 15, 2021Online Marketing NewsAI, AI & Automation, automation, Data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, machine learning, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…

02Jan/21

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

January 2, 2021Online Marketing News2021, AI, AI & Automation, Apple, AR, AR & VR, COVID-19, digital advertising, digital leaders, Digital Marketing, digital strategy, Google, Industry Developments, Insights, key insights, Microsoft, revenue attribution, Strategies, StrategyContent Team

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…

15Dec/20

How AI is simplifying the complexities of media planning

December 15, 2020Online Marketing Newsadvertising, AI, AI & Automation, digital, Emerging Technology, Marketing, marketing technology, Martech, Media, Media Buying, Media PlanningContent Team

How AI is simplifying the complexities of media planning – ClickZ Author Stephan Bruneau Date published December 15, 2020 Categories 30-second summary: The explosion of media options open to consumers today isRead More…