Tag Archives: ad blocking

30Sep/20

To thrive without cookies, brands must adopt more nuanced blocking techniques

September 30, 2020Online Marketing Newsad blocking, advertising, cookies, Data-Driven Marketing, digital, Digital Marketing, display advertising, key words, Marketing, Strategies, third-party cookiesContent Team

To thrive without cookies, brands must adopt more nuanced blocking techniques – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

07Apr/20

Ad blockers can’t kill marketers who follow these 4 tips

April 7, 2020Online Marketing Newsad blockers, ad blocking, advertising, digital, digital advertising, Digital Marketing, Marketing, StrategiesContent Team

Ad blockers can’t kill marketers who follow these 4 tips – ClickZ Author Tiffany Delmore Date published April 7, 2020 Categories 30-second summary: After enjoying an ad-free online environment, most users won’tRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

28Jan/16

It’s time to make online ads good again; the industry depends on it

January 28, 2016Online Marketing Newsad blocking, advertising, automation, behavioral targeting, Black Friday, call to acti, call to action, Consumer insights, content marketing, Digital Campaigns, Facebook, Google, Marketing, Media, Media Planning, Meerkat, mobile, mobile marketing, Olympic Games, Periscope, Programmatic buying, retargeting, smartphones, Social Media, Strategies, SuperBowl, Tablet, Tablets, targeting, user-generated content (UGC), video, video advertisingContent Team

What factors play into the quality of a digital ad? How can marketers consistently deliver content that meets today’s standards for good advertising? Since the dawn of online advertising (somewhere around 1993),Read More…

28Jan/16

It’s time to make online ads good again; the industry depends on it