04Nov/21

Aligning your agency roster to your advertising model

November 4, 2021Online Marketing NewsAdvertising & Promotion, agency strategy, brand strategy, CMO budget, digital advertising, Digital Marketing, digital strategy, Educating leadership, marketing budget management, marketing budget optimization, Media Buying, Media Planning, ROI Marketing, specialist commentary, Strategy & Leadership, Supplier Relationship Management (SRM), talent managementContent Team

Aligning your agency roster to your advertising model – ClickZ Author Bruno Gralpois Date published November 4, 2021 Categories 30-second summary: CMOs often ask, “What is the ideal number of agencies weRead More…

11Oct/21

Top mistakes eCommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas

October 11, 2021Online Marketing NewsCommerce & Sales, ecommerce, PPC, StrategiesContent Team

Top mistakes eCommerce businesses make in their PPC strategies during the build-up to Black Friday/Christmas – ClickZ Author Elizabeth Roscoe Date published October 11, 2021 Categories For many eCommerce businesses, the BlackRead More…

27Aug/21

Five email and mobile marketing insights from 2021 (Q1 to Q2)

August 27, 2021Email MarketingCOVID-19, Digital Marketing, email automation, Email Marketing, Email Marketing Optimization, email marketing personalization, email marketing trends, industry, key insights, mobile marketing, research report, retail, specialist commentary, Strategy, TrendsContent Team

Five email and mobile marketing insights from 2021 (Q1 to Q2) – ClickZ Author Erinne Mejia Date published August 27, 2021 Categories 30-second summary: Acoustic released exclusive findings of its report toRead More…

16Aug/21

Email marketing 2021-22: the glass is (at least) half full

August 16, 2021Email Marketingactionable insights, Apple, audience engagement, Content & Experience, Digital Marketing, Email Marketing, Email Marketing Optimization, email open rates, email optimization, influencer commentary, Insights, iOS 14, mobile, Strategy & LeadershipContent Team

Email marketing 2021-22: the glass is (at least) half full – ClickZ Author Bret Smith Date published August 16, 2021 Categories 30-second summary: Apple is pushing users to maximize the level ofRead More…

19Jul/21

Data integration: the key to omnichannel marketing

July 19, 2021Online Marketing NewsAnalyzing Customer Data, Data & Analytics, Data-Driven Marketing, data-driven personalization, Digital Marketing, first party data, Omnichannel management, omnichannel marketing, omnichannel marketing automation, personalization, ROI Marketing, SponsoredContent Team

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

16Jul/21

The importance of accurate keyword difficulty scores

July 16, 2021Search Engine Optimization (SEO)Data, Data & Analytics, Google, keyword research, keyword research tools, keyword strategy, search engine marketing, search engines, search marketing, Search Tools, SEO, SERPs, SponsoredContent Team

The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…

09Jun/21

Product recommendations are not “one size fits all”

June 9, 2021Online Marketing NewsCommerce & Sales, Conversion & ROI, customer experience, CXO (customer experience optimization), Data, data insights, Data-Driven Marketing, Digital Marketing, ecommerce, product recommendations, retail, SponsoredContent Team

Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…

12May/21

Elevating customer experience through AI

May 12, 2021Online Marketing NewsActionable Analysis, AI & Automation, Analyzing Customer Data, Artificial emotional intelligence, Artificial intelligence, customer data, digital leaders, influencer commentary, marketing automationContent Team

Elevating customer experience through AI Author Helen Yu Date published May 12, 2021 Categories 30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customersRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

07May/21

Why helpful marketing should outlast the pandemic

May 7, 2021Email MarketingAdvanced Email Marketing, Content & Experience, COVID-19, Digital Marketing, Email Marketing, email marketing personalization, helpful marketing, human interaction, human-centric, influencer commentary, Strategy, Strategy & LeadershipContent Team

Why helpful marketing should outlast the pandemic – ClickZ Author Kath Pay Date published May 7, 2021 Categories 30-second summary: Due to the global pandemic, there’s a rise in helpful marketing EmailRead More…