Three exceptional examples of local social media campaigns
Tesco has some of the best social media campaigns and so does West Jet, IKEA, and Lowes. However, these are big accounts and have mammoth budgets. This means they also have manyRead More…
Five hard-hitting tips for boosting online conversion rates
The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic without really knowing what to do with it. Then they wonderRead More…
Programmatic advertising: what’s the difference between good and bad data?
Over the last decade, marketing has drastically shifted its foundation from innate intuition to calculated analysis. It shifted from an art form to a science. Strategies are now driven by unprejudiced analystsRead More…
Why no-one is reading your emails (and what they’re doing instead)
Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succinct; and c) blurb-free, your messageRead More…
Ofcom dives into ‘digital detox’ data in new report
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connecting with traditional and digital media. As expected,Read More…
30 best Instagram marketing tools for your business
Instagram can be challenging for marketers when searching for the right kind of tools. Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management,Read More…
How ‘Next Logical Product’ could trigger more email success
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the “when” is usually “now.” This accessRead More…
Remarketing: wouldn’t they just come back anyway?
A new starter in Team SaleCycle recently asked me the following question… “Wouldn’t they just come back anyway?” By ‘they’ my colleague meant ‘website visitors’ and to answer this question I needRead More…
American Apparel: driving customer centricity in an omnichannel world
American Apparel’s chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world. Thoryn Stephens, chief digital officer, AmericanRead More…
Check out the shocking way this agency is trying to use clickbait to do good
Few digital terms are as dirty as clickbait. It’s the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service. But RXM Creative,Read More…