Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All fromRead More…
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All fromRead More…
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.The study looked at the content marketingRead More…
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. On Monday, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace inRead More…
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly onRead More…
A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the bestRead More…
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travelRead More…
There’s a lot of crossover when its comes to search and website, so the final “ClickZ cases the candidates” tackles the two at once. We took a chronological approach to this one. WhenRead More…
Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all want to feel like we’re interacting with individualsRead More…
Facebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand to market its services through the popular social network. It’sRead More…
Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a veryRead More…