Tag Archives: Strategies

23May/16

Five fantastic ‘phygital’ campaigns from this spring

May 23, 2016Online Marketing NewsAmazon, apps, Australia, Doritos, Frito-Lay, Games, JWT, LatinAmerica, McCann Worldgroup, NBA, Nestle, Phygital, Shazam, Social Media, Strategies, super bowl, Twitter, Uber, UK/Europe, Under Armour, Universal McCann, user-generated content (UGC), VodafoneContent Team

We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…

16May/16

What is appropriate (and inappropriate) content for LinkedIn?

May 16, 2016Online Marketing NewsB2B, Branding, content marketing, content marketing strategy, Likes, LinkedIn, Marketing, peer-to-peer (P2P), shares, social influencers, social media marketing, Strategies, visual social mediaContent Team

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…

13May/16

What the West can learn from China about chatbot marketing

May 13, 2016Online Marketing NewsAI, API, Asia, Baidu, chatbots, China, conversational commerce, Duer, IKEA, Line, live chat, Marketing, marketing automation, Microsoft, Social Integration, Strategies, Tay, Tencent, Tools & Technology, Uber, WeChat, Weibo, XiaobingContent Team

Microsoft’s Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the ChineseRead More…

12May/16

Be a dragon, not a unicorn, says Mondelez’s Bough

May 12, 2016Online Marketing Newsapps, BuzzFeed, Digital Disruption, Facebook, Facebook Messenger, game of thrones, Games, Kakao, Korea, Line, mobile, Mobile Marketing Association (MMA), Mondelez, New Zealand, NYTimes.com, oreo, publishing, Skype, Social Media, startups, Strategies, Twitter, viral, WhatsAppContent Team

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…

11May/16

How M&M’s mastered multilingualism for its milestone birthday

May 11, 2016Online Marketing Newsadvertising, Digital Campaigns, digital content, Facebook, Google, Instagram, itunes, live-streaming, Mars, multichannel, Periscope, Spotify, Strategies, TV, video, vine, YouTubeContent Team

A song that’s been trending on iTunes for months was created as part of an M&M’s promo. Mars helped it succeed by treating each channel like its own language. M&M’s are ubiquitous,Read More…

10May/16

10 things to consider before changing your loyalty program

May 10, 2016Online Marketing NewsLoyalty, Starbucks, StrategiesContent Team

Not everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following suit. Recently, Starbucks changed its loyalty program from rewardingRead More…

04May/16

Three last minute tips to make your Mother’s Day marketing resonate

May 4, 2016Online Marketing NewsAmazon, Bing, Email, Email Marketing, Google, Mother's Day, Pandora, retail, retargeting, search, Spotify, Strategies, YahooContent Team

Mother’s Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it’s not too late for your messages to reach people. Mother’s Day isRead More…

03May/16

10 tips for marketing success on LinkedIn

May 3, 2016Online Marketing News#CZLJKT, ANZ, APAC, Asia, B2B, Branding, China, content marketing, content marketing strategy, Huawei, Indonesia, Infiniti, L'Oreal, LinkedIn, Marketing, Marriott, peer-to-peer (P2P), QR Codes, SEO, site search, social selling, South China Morning Post, Strategies, video content, Virgin Atlantic, We Are Social, WeChatContent Team

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…

22Apr/16

Why the reality of a virtual world is closer than we think

April 22, 2016Online Marketing NewsAlibaba, Artifical Intelligence, Asia, Augmented reality, Campaigns, Consumer insights, content market, Customer journey, Ghost in the Shell, Google, HoloLens, HTC, HTC Vive, IKEA, Innovation, Magic Leap, Marketing, Microsoft, mixed reality, Oculus Rift, Star Wars, Startup, storytelling, Strategies, Technology, technology convergence, virtual reality, Volvo, Warner Bros., YouTubeContent Team

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…