B2B turns to digital marketing in the wake of coronavirus outbreak – ClickZ Author Dan Gerstenfeld Date published March 16, 2020 Categories 30-second summary: Considering that companies allocate the largest chunk ofRead More…
6 ways to get more out of your digital marketing budget – ClickZ Author Brian Stokes Date published March 16, 2020 Categories 30-second summary: Just make sure you have the bandwidth toRead More…
30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines firstRead More…
30-second summary: Today, digital marketing involves a host of skills that only web and app product managers needed to know just a few short years ago, including analyzing large datasets, programming sophisticatedRead More…
30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variationsRead More…
30-second summary: Even though businesses have more technology, more data, more tools than ever, at the core, they still face many of the same CX challenges. If companies want to deliver exceptionalRead More…
30-second summary: Today’s consumers aren’t looking so much for the best combination of quality, features, and price as they are for personalized buying experiences. Multichannel marketing was originally about convenience, but nowRead More…
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers toRead More…
30-second summary: As events around the world get cancelled or postponed, brands need to think about how to bring all of the important elements of experiential marketing online. Experiential marketers may findRead More…
30-second summary: It’s well known that second-screen use is on the rise and that when a potential customer sees a brand’s ad on air, there’s a good chance they will look themRead More…