When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One study conducted last March found that 59% of marketers plannedRead More…
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…
It’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was only used by teenagers for private video messages. Gone areRead More…
Email and social media are two efficient channels to assess your customer satisfaction. Ignoring the fundamentals of tracking customer service could be detrimental to your business. The overall satisfaction can be measured,Read More…
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia’s social media landscape. Indonesia has a population close to 260 million people. While only one third of IndonesiansRead More…
Tweets of the Week returns right in time for several important holidays: Valentine’s Day, Presidents Day and National Drink Wine Day. Our “of the week” rotation couldn’t have come back to Tweets at aRead More…
It’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion industry is getting ready for another big event,Read More…
Originally launched for agencies, Twitter’s Flight School opened up to all marketers last month. Here’s ClickZ‘s take after attending the course. When Twitter launched its Flight School last summer, it was aimedRead More…
Buy buttons were a big topic last year while it has not yet taken off. Are buy buttons ahead of their time? In battle of the buy buttons last year, all ofRead More…
Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. IRead More…