Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be done with visual media. Nowhere is thisRead More…
Photo by mkhmarketing on Flickr, licensed under CC by 2.0 The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influentialRead More…
Facebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand to market its services through the popular social network. It’sRead More…
Trying to make Leap Day into a federal holiday, Zappos’ closing its call center could have backfired. But it worked because it was strangely on brand. Yesterday was February 29, a veryRead More…
Social media is an integral channel throughout the entire customer journey. However, each stage requires a different approach and messaging to effectively reach and engage customers. Here’s how to use social mediaRead More…
Facebook’s failed Free Basics in India won’t have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has manyRead More…
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content. With a list of beyond popularRead More…
“OSCARS statuettes” by Prayitno is licensed under CC BY 2.0 As we are just a few days before the 88th Academy Awards, social media discussion is heating up full of reviews, opinionsRead More…
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One study conducted last March found that 59% of marketers plannedRead More…
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the candidates” wasRead More…