Tag Archives: omnichannel

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

03Jun/22

Overcoming CX shortfalls across digital channels with and (without!) AI

June 3, 2022Online Marketing NewsABX testing, Actionable Analysis, AI, AI & Automation, AI in retail, Analyzing Customer Data, B2C, chatbots, Commerce & Sales, customer behavior, Customer behaviour, customer experience, customer experience intelligence, CXO (customer experience optimization), Data-Driven Marketing, data-driven personalization, digital experience, Digital Marketing, influencer commentary, omnichannel, omnichannel experience, Omnichannel management, real-time personalization, retail, retail personalization, Strategy, Strategy & LeadershipContent Team

Overcoming CX shortfalls across digital channels with and (without!) AI Author Cyril Coste Date published June 3, 2022 Categories For years, marketing leaders and brands have treated AI equivalent to an enigma.Read More…

23Mar/21

A look at the full revenue impact of retail media ad platforms

March 23, 2021Online Marketing Newsdigital, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Media, Media Planning, omnichannel, retail, retail media, Strategies, video podcastContent Team

A look at the full revenue impact of retail media ad platforms – ClickZ Author Mahir Prasad Date published March 23, 2021 Categories [embedded content] The rise in retail media is oneRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

March 18, 2021Online Marketing Newscontent, Content & Experience, digital, Digital Marketing, ecommerce, Industry Developments, Insights, Marketing, omnichannel, personalization, Social Media, Strategies, TrendsContent Team

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

10Feb/21

How marketers are embracing hyper-personalization in 2021

February 10, 2021Online Marketing NewsAI, Content & Experience, cx, digital, Digital Marketing, ecommerce, Hyper-personalization, Marketing, omnichannel, StrategiesContent Team

How marketers are embracing hyper-personalization in 2021 – ClickZ Author Mike Edmonds Date published February 10, 2021 Categories 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have nowRead More…

04Feb/21

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

February 4, 2021Online Marketing NewsD2C, digital, Digital Marketing, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Martech, omnichannel, report, research, retail, Sponsored, Strategies, Strategy, study, TechnologyContent Team

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth – ClickZ Author Jacqueline Dooley Date published February 4, 2021 Categories 30-second summary: Sellercloud is an omnichannelRead More…

22Jan/21

Omnichannel marketing is a competitive advantage for B2B marketers this year

January 22, 2021Online Marketing NewsB2B, CTV, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, Strategies, StrategyContent Team

Omnichannel marketing is a competitive advantage for B2B marketers this year – ClickZ Author Ben Goldman Date published January 22, 2021 Categories 30-second summary: In a very tough year, B2B marketers hadRead More…

03Dec/20

Optichannel: Winnable marketing strategy for pharma

December 3, 2020Online Marketing Newscontextual, digital, Digital Marketing, Marketing, omnichannel, optichannel, pharma, Physicians, Strategies, StrategyContent Team

Optichannel: Winnable marketing strategy for pharma – ClickZ Author Kamya Elawadhi Date published December 3, 2020 Categories Digital Marketing Strategies 30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approachRead More…

17Nov/20

Maturing your digital strategy through customer centricity

November 17, 2020Online Marketing NewsCMS, content, customer centricity, Data & Analytics, digital, Digital Marketing, Marketing, marketing technology, Martech, omnichannel, Sponsored, Strategies, Strategy, TechnologyContent Team

Maturing your digital strategy through customer centricity – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

11Nov/20

Why retention marketers are focusing on offline customer engagement

November 11, 2020Online Marketing Newscustomer engagement, customer retention, D2C, Digital Marketing, ecommerce, Email, offline, omnichannel, retail, StrategiesContent Team

Why retention marketers are focusing on offline customer engagement – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…