Tag Archives: mobile marketing

26Jan/16

Reviving sluggish sales with email personalization

January 26, 2016Email Marketingapps, cart abandonment, clicks, clickz, Conversion, Conversion & ROI, Conversions, coupons, deliverability, E-commerce, ecommerce, Email, Email deliverability, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Insights, ISP, Loyalty, Marketing, measurement, Metrics, mobile, mobile apps, mobile loyalty, mobile marketing, optimization, personalization, responsive design, retail, second screen, Segmentation, smartphones, spam, Strategies, Strategy, targetingContent Team

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…

22Jan/16

Has Gen Z killed channel marketing or redefined it?

January 22, 2016Online Marketing Newsapps, Cross-channel, cross-platform, Email, Email Marketing, GE, Google, Insights, Loyalty, Media, Media Planning, millenials, mobile, Mobile & Local Search, mobile apps, mobile loyalty, mobile marketing, mobile-first, mobile-only, multi-device, multichannel, publishing, real-time, search, search marketing, SnapChat, Social Media, targeting, TV, Twitter, video, video advertisingContent Team

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing – or did they redefine it?Read More…