Tag Archives: Media Buying

18Jul/16

What do China’s new online advertising rules mean for marketers?

July 18, 2016Search Engine Optimization (SEO)#CZLSH, advertising, Asia, Baidu, China, content marketing, DSP, ecommerce, Email Marketing, internet search engines, Legal & Regulatory, Legal/regulatory, Media Buying, paid media, Paid Search, Programmatic buying, SEM, site searchContent Team

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…

14Jul/16

APAC to overtake North America as world’s biggest digital ad market

July 14, 2016Search Engine Optimization (SEO)Ad Spend, advertising, APAC, Asia, Baidu, China, display advertising, Facebook, Google, Media, Media Buying, Microsoft, paid media, Paid Search, search, Social Media, Sohu, Stats, YahooContent Team

The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…

29Jan/16

Snapchat beats Facebook for 2016 ad dollars

January 29, 2016Social Media MarketingAd Industry Metrics, apps, eMarketer, Facebook, Instagram, Media Buying, More News, Pinterest, SnapChat, Social Media, Tinder, Tumblr, VisualizationContent Team

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Though only a little over four years old, Snapchat already has more thanRead More…