Tag Archives: Marketing

03Nov/23

New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

November 3, 2023Online Marketing Newsadvertising, brand awareness, Data & Analytics, data insights, data-driven, Data-Driven Marketing, digital advertising, E-commerce, ecommerce, Ecommerce & Sales, Insights, Marketing, measurement, More News, performance marketing, retail, Stats, Strategies, StrategyContent Team

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize theirRead More…

21Jul/23

The latest marketplace updates you should know

July 21, 2023Online Marketing NewsActionable Analysis, ecommerce, Ecommerce & Sales, Marketing, StrategiesContent Team

The latest marketplace updates you should know – ClickZ Author Team ClickZ Date published July 21, 2023 Categories #1. Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer LisaRead More…

28Jun/23

Future of marketing: will generative AI mean everything or nothing?

June 28, 2023Online Marketing NewsArtificial intelligence, ChatGPT, content marketing, Educating leadership, Emerging Technology, future of marketing, generative AI, Marketing, StrategiesContent Team

Future of marketing: will generative AI mean everything or nothing? – ClickZ Author Peter Rice Date published June 28, 2023 Categories 30-second summary: The advent of generative AI which is still inRead More…

25May/23

ChatGPT beyond the hype: How to use AI models for better email marketing

May 25, 2023Email MarketingAI, Artificial intelligence (AI), ChatGPT, content, Email Marketing, Email Marketing Optimization, MarketingContent Team

ChatGPT beyond the hype: Using AI models for better email marketing Author Kath Pay Date published May 25, 2023 Categories 30-second summary: ChatGPT has gone from “What is it?” to “It willRead More…

18May/23

Marketing to the CFO

May 18, 2023Online Marketing NewsCFO, Collaboration, finance, leadership, Management, Marketing, Strategy & Leadership, Verifying Business ValueContent Team

Marketing to the CFO – ClickZ Author Tyrona Heath Date published May 18, 2023 Categories 30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being theRead More…

23Feb/23

Why zero-party marketing is a great value exchange for Gen Z

February 23, 2023Online Marketing NewsData-Driven Marketing, Digital Marketing, ecommerce, Marketing, marketing automation, People and skills, ROI Marketing, social media marketing, Strategy, third-party dataContent Team

Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…

31Oct/22

Marketing in a recession: benefits of affiliates and partnerships

October 31, 2022Online Marketing Newsad budgets, affiliate ads, Affiliate Marketing, brand partnerships, Marketing, Paid Search, Partnership, ROI MarketingContent Team

Marketing in a recession: benefits of affiliates and partnerships – ClickZ In Partnership With Author David Nicholson Date published October 31, 2022 Categories Rising interest rates and inflation, dampened economic activity, andRead More…

07Jul/22

How a 95-year-old publishing company mastered TikTok for 7X book sales

July 7, 2022Social Media MarketingAudience, Case Study, Collaboration, content, Content & Experience, content marketing, Digital Marketing, digital marketing strategy, Influencer, influencer marketing, influencer outreach, influencer program, Insights, Marketing, Media, Media Planning, micro influencers, Social, Social Media, social media engagement, social media marketing, Social Media Smarts, social media strategy, Strategy, TikTok, videoContent Team

How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…

14Jun/22

A framework for customer-centric content creation

June 14, 2022Online Marketing NewsAudience, audience engagement, brand campaign, content, Content & Experience, content creation, content marketing, content marketing strategy, content strategy, creative, Customer journey, digital advertising, digital engagement, Insights, Marketing, marketing creative, marketing strategy, Media, Media Planning, More News, social media marketing, StrategyContent Team

A framework for customer-centric content creation – ClickZ Author Yolanda Valery Date published June 14, 2022 Categories 30-second summary: Companies need to move from making statements about themselves if they want toRead More…

28Apr/22

Four brands commit to ethical marketing: Here’s how to join them

April 28, 2022Online Marketing Newsbrand awareness, brand building, brand storytelling, Branding, content, Content & Experience, content marketing, Customer, customer behavior, customer experience, Customer journey, digital leaders, Digital Marketing, Ethical marketing, expert commentary, Inclusive marketing, Inclusivity, Insights, Marketing, performance, performance marketing, performance storytelling, Strategies, StrategyContent Team

Four brands commit to ethical marketing: Here’s how to join them – ClickZ Author Margaret Molloy Date published April 28, 2022 Categories 30-second summary: Today’s consumers are more concerned than ever withRead More…