Tag Archives: influencer marketing

07Aug/20

Setting the standard: How to rightsize your influencers budget

August 7, 2020Online Marketing Newsbudget, digital, Digital Marketing, influencer marketing, influencers, Marketing, marketing spend, social media marketing, Strategies, StrategyContent Team

Setting the standard: How to rightsize your influencers budget – ClickZ Author Pierre-Loic Assayag Date published August 7, 2020 Categories 30-second summary: One of the most common errors a brand can makeRead More…

28Jul/20

There’s more than one way to build an influencer program

July 28, 2020Online Marketing Newsdigital, Digital Marketing, influencer marketing, influencer program, influencers, Marketing, Social Media, social media marketing, Strategies, StrategyContent Team

There’s more than one way to build an influencer program – ClickZ Author Molly Young Date published July 28, 2020 Categories 30-second summary: The size and shape of the influencer program shouldRead More…

07Apr/20

Pitfalls of influencer marketing in Russia and how to avoid them

April 7, 2020Online Marketing Newsdigital, Digital Marketing, Industry Developments, influencer marketing, Marketing, MCN, Mediacube, Multi-channel network, Russia, Social Media, social media marketing, Sponsored, Strategies, video marketing, YouTubeContent Team

Pitfalls of influencer marketing in Russia and how to avoid them – ClickZ Author Ivan Padrez Date published April 7, 2020 Categories 30-second summary: As YouTube content is not restricted to theRead More…

20Jan/20

Strategies to refine Instagram marketing for ecommerce

January 20, 2020Social Media Marketingb2c ecommerce, digital, Digital Marketing, ecommerce, influencer marketing, Instagram, Instagram marketing, Marketing, marketing technology, retail, Social, Social & Community, Social Commerce, Social Media, social media engagement, social media marketing, user-generated content (UGC)Content Team

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to getRead More…

20Jan/20

A comprehensive guide to influencer marketing

January 20, 2020Social Media Marketingdigital, Digital Marketing, influencer marketing, Marketing, marketing strategies, Social, Social Media, social media marketingContent Team

30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on theRead More…

02Jan/20

The path to owning influencer marketing in 2020 is just 6 steps

January 2, 2020Online Marketing NewsAnalytics, Campaigns, Conversion & ROI, Data-Driven Marketing, digital, influencer marketing, Linqia, Marketing, playbook, report, research, Social Media, social media marketing, Sponsored, studyContent Team

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; andRead More…

26Dec/19

Five key social media trends that will shape 2020

December 26, 2019Social Media MarketingAI, chatbots, digital, Digital Marketing, influencer marketing, Marketing, Social, Social Media, social media marketing, TrendsContent Team

We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interestingRead More…

10Dec/19

Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

December 10, 2019Online Marketing NewsActionable Analysis, Artificial emotional intelligence, digital, Digital Marketing, Gartner, Industry Developments, influencer marketing, Insights, Marketing, personalization, report, research, ROI, study, Technology, TrendsContent Team

30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…

14Feb/19

Influencer marketing tips: 3 ways to rethink your strategies

February 14, 2019Online Marketing NewsAmazon, Boomers, Coca-Cola, Facebook, Gen X, Gen Z, influencer marketing, Instagram, microinfluencers, millennials, nanoinfluencers, social media marketing, Strategies, TwitterContent Team

Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of pressRead More…