Tag Archives: Email Marketing Optimization

11Feb/16

ClickZ cases the candidates: Email marketing

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…

11Feb/16

ClickZ cases the candidates: Email marketing

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…

05Feb/16

Is your email campaign breaking your brand promise?

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…

05Feb/16

Is your email campaign breaking your brand promise?

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…

29Jan/16

Why data is the best thing to happen to your email subject line

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.    Brands are constantly looking for ways toRead More…

26Jan/16

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.  It’s interesting to come across prestigious brands with solid revenue streamsRead More…