Tag Archives: Email Marketing Optimization

19May/16

How incremental innovation drives email evolution

May 19, 2016Email Marketingcart abandonment, Email, Email Marketing, Email Marketing Best Practices, Email Marketing OptimizationContent Team

Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big. I talk a lot about howRead More…

16May/16

Six email marketing optimization tips from #ClickZChat

May 16, 2016Email MarketingAdvanced Email Marketing, content marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, email tips, More News, optimization, Social, TwitterContent Team

Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…

09May/16

Hey! Why are politicians’ emails so spammy?

May 9, 2016Email MarketingAdvanced Email Marketing, B2C Email Marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, political email marketing, Politics & AdvocacyContent Team

Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all remember the “Hey” subject line which made Obama’s campaignRead More…

30Mar/16

How to use emojis in email subject lines without being a spammer

March 30, 2016Email MarketingAdvanced Email Marketing, B2C Email Marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, More News, TrendsContent Team

Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…

11Feb/16

ClickZ cases the candidates: Email marketing

February 11, 2016Email MarketingBarack Obama, Digital Campaigns, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, engagement, multichannel, personalization, Politics, Social MediaContent Team

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First up: email. Back in October, we ranked the presidentialRead More…

11Feb/16

ClickZ cases the candidates: Email marketing

05Feb/16

Is your email campaign breaking your brand promise?

February 5, 2016Email MarketingAdvanced Email Marketing, Amazon, Black Friday, Branding, content marketing, Cross-channel, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, StrategyContent Team

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.A brand promise should connect your purpose, your positioning, your strategy, and your customer experiences consistentlyRead More…

05Feb/16

Is your email campaign breaking your brand promise?

29Jan/16

Why data is the best thing to happen to your email subject line

January 29, 2016Email Marketingbehavioral marketing, Branding, content marketing, customer service, Data, data-driven, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, engagement, Hashtag, Metrics, Strategy, subscribers, targeting, TwitterContent Team

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. Brands are constantly looking for ways toRead More…

26Jan/16

Reviving sluggish sales with email personalization

January 26, 2016Email Marketingapps, cart abandonment, clicks, clickz, Conversion, Conversion & ROI, Conversions, coupons, deliverability, E-commerce, ecommerce, Email, Email deliverability, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Insights, ISP, Loyalty, Marketing, measurement, Metrics, mobile, mobile apps, mobile loyalty, mobile marketing, optimization, personalization, responsive design, retail, second screen, Segmentation, smartphones, spam, Strategies, Strategy, targetingContent Team

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…