Tag Archives: content marketing

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

July 11, 2016Online Marketing News#CZLSH, Agency Spotlight, AR, Asia, China, content marketing, Data, data management platform (DMP), Headline News, Innovation, lookalike, marketing technology, Mary Meeker, Media, Media Planning, Millward Brown, mobile advertising, native advertising, Programmatic buying, Publicis, qualitative and quantitative research, retargeting, Tencent, VR, WeChat, WPPContent Team

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

05Jul/16

How the future of advertising is in servicing the ‘moment’

July 5, 2016Online Marketing News#CZLHK, Asia, ClickZ Live, Conference Coverage, Connectivity, content marketing, data integration, data management platform (DMP), Kiip, Media Planning, mobile, mobile ad formats, mobile-first, native advertising, SnapChat, Snapchat marketing, StartupContent Team

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…

30Jun/16

Nine SEO techniques that take less than 15 minutes

June 30, 2016Search Engine Optimization (SEO)content marketing, CTR, Google Search Console, meta description, Schema markup, search, search marketing, SEO, SEO techniques, site speedContent Team

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content,Read More…

29Jun/16

Are content thieves harming your search rankings?

June 29, 2016Search Engine Optimization (SEO)content copying, content marketing, Google, More News, scraper sites, search, search marketing, search rankings, SEOContent Team

Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples below will demonstrate. These content cheats are sometimes able to do damage to theRead More…

15Jun/16

Grocery retailers focus on innovation to drive customer experience – new report

June 15, 2016Online Marketing NewsActionable Analysis, advertising, behavioral marketing, content marketing, data-driven, Data-Driven Marketing, E-commerce, ecommerce, Insights, Marketing, marketing automation, mobile, retail, Social MediaContent Team

Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…

15Jun/16

Should publishers and content marketers be playing the platform game?

June 15, 2016Social Media MarketingAccelerated Mobile Pages, Apple News, CMA Digital Breakfast, content marketing, Facebook Instant Articles, mobile, online content, platforms, publishing, Snapchat Discover, Social Media, social publishing, walled gardensContent Team

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining controlRead More…