Tag Archives: content marketing

11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

05Jul/16

How the future of advertising is in servicing the ‘moment’

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chiefRead More…

15Jun/16

Grocery retailers focus on innovation to drive customer experience – new report

Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…

15Jun/16

Should publishers and content marketers be playing the platform game?

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining controlRead More…