Tag Archives: Campaigns

27May/16

How TheOutnet stole the show through content and innovation

May 27, 2016Social Media Marketing#LFW, Campaigns, ecommerce, Instagram, More News, Sergio, Social, Social Media, TheOutnet, TwitterContent Team

This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded us how his company managed to dominate one of theRead More…

22Apr/16

Why the reality of a virtual world is closer than we think

April 22, 2016Online Marketing NewsAlibaba, Artifical Intelligence, Asia, Augmented reality, Campaigns, Consumer insights, content market, Customer journey, Ghost in the Shell, Google, HoloLens, HTC, HTC Vive, IKEA, Innovation, Magic Leap, Marketing, Microsoft, mixed reality, Oculus Rift, Star Wars, Startup, storytelling, Strategies, Technology, technology convergence, virtual reality, Volvo, Warner Bros., YouTubeContent Team

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…

18Apr/16

Five lessons in viral advertising from AirBnB

April 18, 2016Social Media MarketingAirbnb, Beat the Buzz, Campaigns, Events & Awards, floating house, KLM, Marketing, Night At, Social Media, social media marketing, viral advertising, WaterstonesContent Team

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night inRead More…

05Apr/16

Social media campaigns: fails and wins at Hong Kong’s Rugby Sevens

April 5, 2016Social Media MarketingAsia, Campaigns, Cathay Pacific, content marketing, Digital Campaigns, Facebook, Foodpanda, Hong Kong, HSBC, Instagram, Marriott, Rugby Sevens, Social, Social Media, Sponsorship, Twitter, video, YouTubeContent Team

Hong Kong’s Rugby Sevens kicks off this week and the highly sought after tickets are generating a buzz on social media for the event’s sponsors. It’s the island’s event of the year. ButRead More…

21Mar/16

Five brands mastering March Madness marketing

March 21, 2016Online Marketing NewsAcura, advertising, Bing, Campaigns, Data, Digital Campaigns, ESPN, Harley-Davidson, March Madness, Microsoft, Papa John's, Pizza Hut, SnapChat, Social Media, sports, Strategies, Twitter, viral, YouTubeContent Team

There are a few more weeks of March Madness – the Sweet 16 games start Thursday – but brands have already started their campaigns. Here are our favorites so far. March Madness is underwayRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us