Tag Archives: Budweiser

08Feb/16

How was Snapchat’s first Super Bowl?

February 8, 2016Social Media MarketingAcura, Adobe, Amazon, Analytics, Audi, Budweiser, Coca-Cola, Facebook, General Electric, Google, Marriott, McDonald's, measurement, Mountain Dew, NFL, Pepsi, real-time, ROI, SnapChat, Social Media, Spotify, super bowl, T-Mobile, Twitter, user-generated content (UGC)Content Team

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the first time. Last year marked the mostRead More…

05Feb/16

Three factors that determine Super Bowl success

February 5, 2016Online Marketing NewsAnalytics, Branding, Budweiser, Coca-Cola, engagement, GoDaddy.com, Google, measurement, NFL, oreo, real-time, ROI, search, search marketing, Social Media, sports, super bowl, Twitter, Verifying Business ValueContent Team

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in fact, a worthwhile endeavor toRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us

February 1, 2016Online Marketing Newsad blocking, advertising, Anheuser-Busch, Budweiser, call to action, Campaigns, Coca-Cola, content marketing, Digital Campaigns, Doritos, DVR, engagement, Frito-Lay, Hashtag, Hulu, Insights, Marketing, McDonald's, measurement, Media, Media Planning, Netflix, paid media, personalization, ROI, Social Media, Strategies, Strategy, streaming service, super bowl, SuperBowl, TV, Twitter, video, video advertisingContent Team

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today’s marketers. The year was 2000. I – like the rest of America – sat downRead More…

01Feb/16

What 50 years of Super Bowl advertising has taught us