Tag Archives: Analyzing Customer Data

12May/21

Elevating customer experience through AI

May 12, 2021Online Marketing NewsActionable Analysis, AI & Automation, Analyzing Customer Data, Artificial emotional intelligence, Artificial intelligence, customer data, digital leaders, influencer commentary, marketing automationContent Team

Elevating customer experience through AI Author Helen Yu Date published May 12, 2021 Categories 30-second summary: By understanding company and employee culture, current and ideal customer experience, quality data, and placing customersRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

07Jan/21

Behavior changes means new learnings for ecommerce retailers

January 7, 2021Online Marketing NewsAnalyzing Customer Data, COVID-19, customer data, Data, digital, Digital Marketing, ecommerce, Insights, Marketing, report, research, retail, studyContent Team

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

30Dec/20

How well do you really know your customers?

December 30, 2020Online Marketing NewsAnalyzing Customer Data, B2B, B2C, customers, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, Martech, optimization, Strategies, Strategy, TechnologyContent Team

How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…

17Dec/20

The 3 most destructive mistakes marketers make with intent data

December 17, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, Intent Data, Marketing, Strategies, StrategyContent Team

The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

November 12, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data & Analytics, data privacy, Data-Driven Marketing, database, digital, digital leaders, Digital Marketing, Marketing, marketing technology, Martech, Technology, The Social DilemmaContent Team

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

09Nov/20

Fool’s gold – Leaving behind “match rate” as a success metric for identity

November 9, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, ID graphs, identity, Marketing, match rate, Metrics, personalization, StrategiesContent Team

Fool’s gold – Leaving behind “match rate” as a success metric for identity – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

02Nov/20

Against market uncertainties, consumer data is marketers’ secret weapon

November 2, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, consumer data, COVID-19, Data-Driven Marketing, digital, Digital Marketing, KPI, Marketing, Martech, ROI, Tools & TechnologyContent Team

Against market uncertainties, consumer data is marketers’ secret weapon – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…