Ad blockers can’t kill marketers who follow these 4 tips – ClickZ Author Tiffany Delmore Date published April 7, 2020 Categories 30-second summary: After enjoying an ad-free online environment, most users won’tRead More…
Opportunities are coming as third-party cookies are phased out – ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control andRead More…
Hitchhiker’s guide to the end of the 3rd-party cookie as we know it – ClickZ Author Matt Moore Date published March 18, 2020 Categories 30-second summary: As of this month, Google hasRead More…
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers toRead More…
30-second summary: It’s well known that second-screen use is on the rise and that when a potential customer sees a brand’s ad on air, there’s a good chance they will look themRead More…
30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game.Read More…
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…
The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…
Digital innovations to improve not only the online customer experience but also the in-store shopping experience remain central to almost every major grocery retailer’s digital transformation strategy. This is according to ourRead More…